The Director of Digital Media will establish overarching media strategy and develop media plans to support business objectives and revenue goals. This person will identify the necessary media mix requirements that leverages cost efficiencies while addressing key consumer audiences. This role oversees all the media strategy, planning, buying and insights for all media channels. This role reports to the Senior Vice President, Strategic Ventures. The Director of Digital Media will closely work with a Social Media lead to determine paid support for social campaigns. Lastly, this person will also collaborate with internal teams to integrate strategic business needs with media/communications program to address business objectives.
International Speedway Corporation, (“ISC”) founded in 1953, is a leading promoter of motorsports-themed entertainment activities in the United States. The company owns and/or operates 13 of the nation’s premier motorsports entertainment facilities, which in total, have approximately 900,000 grandstand seats and 500 suites. ISC’s facilities are located in six of the nation’s top 13 media markets and nearly 80 percent of the country’s population is located within the primary trading areas of its facilities. ISC promotes major motorsports events in every month of the racing season — more than any other motorsports promoter. Collectively, the company’s facilities promote well over 100 motorsports events during the racing season.
Americrown, a subsidiary of International Speedway Corporation, was formed in 1989. It is the leader in motorsports catering, concessions and merchandise sales and service. Operating at 12 NASCAR and IndyCar-sanctioned tracks nationwide, Americrown touches millions of race fans annually. Its ever-growing fleet of mobile food concessions, merchandise and catering equipment is unparalleled in the industry.
Homestead-Miami Speedway has been open since 1995 following an initiative to spur economic recovery in the aftermath of Hurricane Andrew. NASCAR has crowned its champions in all three of its premier series at Homestead-Miami Speedway for 15 consecutive years (2002-16) at Ford Championship Weekend. The track, which celebrated its 20th anniversary in 2015, is a 650-acre facility that is active nearly 300 days per year, and features a 1.5-mile oval and 2.21-mile road course. The track generates more than $301 million annually for the region. Read More
The Tiger Woods Foundation (“TWF”) was established in 1996 as a nonprofit organization with emphasis on providing educational enrichment opportunities to underserved youth. To support our mission, the TWF operates three PGA TOUR golf tournaments annually: the Genesis Open, the Quicken Loans National, and the Hero World Challenge, a PGA TOUR sanctioned golf tournament featuring an exclusive 18-player field held at Albany, Bahamas in early December.
In addition, the TWF produces annual Signature Events including Tiger Jam, an annual spring benefit concert in Las Vegas; and the Tiger Woods Invitational, a three-day golf experience on the Monterey Peninsula.
These events are critical to our mission and collectively, they have raised millions of dollars for the college access programs supported by the Tiger Woods Foundation. For more information, visit www.TigerWoodsFoundation.org.