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Category - Digital/Creative

Director, Digital and Social Media – New York Yankees (COMPLETED)

SUMMARY 

The Director of Digital Media will establish overarching media strategy and develop media plans to support business objectives and revenue goals. This person will identify the necessary media mix requirements that leverages cost efficiencies while addressing key consumer audiences. This role oversees all the media strategy, planning, buying and insights for all media channels. This roleYankees reports to the Senior Vice President, Strategic Ventures. The Director of Digital Media will closely work with a Social Media lead to determine paid support for social campaigns. Lastly, this person will also collaborate with internal teams to integrate strategic business needs with media/communications program to address business objectives.
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TD Garden / Boston Bruins – Director, Digital and Creative Services (Completed)

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Delaware North Companies Boston is home to the TD Garden and Boston Bruins of the National Hockey League.  The TD Garden has long been one of the must-play sporting and entertainment venues in the world.  Anchor tenants include the Boston Bruins and the NBA Boston Celtics, some of the most successful franchises in their respective leagues. That notwithstanding, Delaware North Companies Boston has built a championship squad off the ice, court and field, as well, that’s dedicated to delivering first-rate sporting and entertainment experiences. Pair that with the commitment of the Jacobs family, which has owned the arena and the Boston Bruins since 1975, and all signs point to victory.

The Boston Bruins, the 2011 Stanley Cup Champions, are one of the original six teams of the National Hockey League, and is known equally well for an unrelenting style of play that has led it to six overall Stanley Cup championships. Over the 30-plus years that Delaware North Companies Chairman and Chief Executive Officer Jeremy Jacobs has owned the legendary team, it has showcased some of the best talent the sport of hockey has ever seen.  Fifty-two Bruins have been inducted into the Hockey Hall of Fame.

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