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Category - Corporate Partnerships

Vice President, Business Development – Professional Rodeo Cowboys Association (PRCA)

The Professional Rodeo Cowboys Association (PRCA) is recognized as the unsurpassed leader in the sport of professional rodeo. The PRCA’s mission is to unify membership in providing an innovative fan experience, to grow the sport of professional rodeo and provide new expanded opportunities for our membership and sponsors. Since 1986, the PRCA has paid out more than $1 billion in prize money to its contestants. The PRCA offers the best cowboys and the best rodeos; delivering the best fan experience while positively impacting our communities and embracing the spirit of the West. A membership-based organization, the PRCA approved 650 rodeos in 2018, and there are more than 40 million rodeo fans in the U.S. The PRCA televises the sport’s premier events, with the world-renowned Wrangler National Finals Rodeo on CBS Sports Net and streaming on ProRodeoTV.com.

SUMMARY 

The PRCA is actively seeking a Vice President, Business Development to focus on increasing sales for their professional rodeos and additional events. This individual will be responsible for managing a sales staff and increasing revenue for the PRCA and other select events. He/she will interact with various departments within the organization to make certain that key sponsors’ business objects are met as well as top-tier local, regional, and national partners. The Vice President, Business Development will bring experience in sports television and media sales, complimenting the strategy of local activation, branding and hospitality, associated with the focus of the PRCA. This individual should possess a strong sales acumen and deep knowledge of the sports sponsorship, television and digital marketplace.

RESPONSIBILITIES

  • Responsible for selling sponsorships for primarily for new business.
  • Leverage PRCA’s live event platform to sell sponsorship and sales programs to new clients.
  • Create select sponsor-related packages and manage new business lead-generating projects.
  • Develop scalable customized ideas for brands across multiple platforms such as video, digital, mobile, social, and experiential.
  • Identify creative new streams of sponsorship revenue and strategically cultivate relationships to secure deals. experiential.
  • Responsible for generating advertising and sponsorship revenue for sales plans which are scalable for regional, national, and international programs.
  • Responsible for selling integrated partnerships for PRCA’s owned & operated national exposure via Broadcast, Cable, Digital, Branded Content, Promotions, On-site Event Activation and Consumer engagement for ProRodeo.com, CBS Sports Network and the PRCA’s ProRodeo Sports News magazine.
  • Propose and plan sponsor activations and other sponsor-related events. This includes working with current and prospective sponsors to develop new plans for activation year-round, as well as during all events.
  • Responsible for developing and maintaining professional relationship with sponsors, keeping them engaged and informed about the rodeo, and working with them to expand their relationships with the rodeo.
  • Negotiates and finalizes the contractual process.
  • Support the development of complex-targeting media and sponsorship plans to address clients’ strategic objectives and meet the Company’s needs.

QUALIFICATIONS

  • Bachelor’s Degree in Business, Sports Management or related field.
  • Minimum of 5-7 years of direct sponsorship sales experience, preferably in sports media sales.
  • Prefer experience managing large teams with multiple locations and matrix infrastructure.
  • Prefer large-event experience with multiple venues, ticket sales, underwriters, and
  • Experience in high-level relationship building and negotiating.
  • Ability to work well with other team members.
  • Strong work ethic and a competitive drive to win.
  • Travel required.

CONTACT INFO

Qualified candidates should apply online via our website at www.prodigysports.net.  No phone calls please.

For any additional questions, please email info@prodigysports.net

 

 

 

 

National Sales Director, Global Partnerships North America, New York City Region – IRONMAN

On February 18, 1978, 15 competitors came to the shores of Waikiki, Hawaii to take on the first-ever IRONMAN challenge. It was an idea hatched by John Collins, a Naval Officer stationed in Hawai`i, and his wife Judy during a swim club gathering. Collins’ proposal was a friendly test of fitness combining the three toughest endurance races on the island into one race: The 2.4-mile Waikiki Roughwater Swim, the 112-miles Around-Oahu Bike Race, followed by a 26.2-mile run on the Honolulu Marathon course. That very first race would go on to set the stage for what IRONMAN would become: not only the most challenging single-day sporting event in the world, but a brand symbolizing the belief that “Anything is Possible.”

Building on the intrigue set in motion by that first race in Hawaii, races of the same distance began springing up all over the world—in Canada, New Zealand, Lake Placid, and Florida. In 1989, IRONMAN was purchased by Dr. James P. Gills, and the headquarters were moved to Tarpon Springs, Florida. In 2004, the inaugural IRONMAN 70.3 was launched in Florida. Providence Equity Partners bought the company in 2008, and moved the company headquarters to Tampa.

In 2011, Andrew Messick was named CEO of IRONMAN and shifted the focus from licensing its name to events to buying the races back in order to provide a consistently high-end experience to athletes globally. In November of 2015, IRONMAN was purchased by Dalian Wanda, and Wanda Sports Holding was created to bring together three entities aimed at becoming the world’s leading sports business entity (Infront, IRONMAN, and Wanda Sports China).

Over the past few years, IRONMAN has expanded beyond triathlon, purchasing running, cycling, and mountain biking events all over the world. The Auckland Marathon, Across the Bay 10K (fifth largest 10K in US), the Santa Cruz Half Marathon/10K/5K, the Standard Chartered Singapore Marathon, and the highly regarded Cape Epic mountain bike race in South Africa are a few such acquisitions.

In 2016, the purchase of the Lagardere endurance event portfolio brought the UCI VELOTHON Majors road cycling series, the Bordeaux Marathon, and the Queenstown and Hawkes Bay International Marathons into the fold. Most recently, the Dalian Wanda Group began a 10-year partnership with the Abbott World Marathon Majors, an association of the organizers of the world’s greatest running races in the world’s greatest cities: Tokyo, Boston, Virgin Money London, BMW BERLIN, Bank of America Chicago and TCS New York City Marathons.

In 2017, IRONMAN acquired Competitor Group Holdings. With their more than 30 world-class events including the flagship Rock ‘n’ Roll Marathon Series, CGI events see over 600,000 athletes each year. Since the debut of the of the signature Rock ‘n’ Roll Marathon Series in 1998, CGI has continued to expand to key cities throughout the United States and eight international races from the United Kingdom to China, creating the largest running series in the world. The series innovated the running industry by infusing the course with live bands, cheer teams, and creating a block-party atmosphere.

IRONMAN’s family of events now provide more than one million participants annually the benefits of endurance sports. We now have 235 events in a portfolio of brands, including 40 IRONMAN races, 106 IRONMAN 70.3 races, and many other running, road cycling, and mountain biking events throughout 50 countries.

SUMMARY

IRONMAN is seeking a smart, creative, personable, and results-oriented National Sales Director, Global Partnerships North America to drive the acquisition of Title Sponsorships and Marketing Partnerships and contribute to the financial success of the organization. Reporting to the Director, Global Partnership Sales North America, the National Sales Director will oversee the sponsorship sales efforts for events in his or her defined region. This sales executive is expected to have an established network of brand decision-maker and agency relationships and exhibit the solutions-based approach and high-touch professionalism and demeanor that properly reflect the culture and opportunities with IRONMAN.

This position will be based remotely in the New York metropolitan area.

PRINCIPAL DUTIES AND RESPONSIBILITIES

  • Oversee sponsorship sales of events across the United States and Canada- Primary event portfolio includes IRONMAN, IRONMAN 70.3 and Rock N Roll Marathon series.
  • As one of the senior sellers in the company, the expectation is that the Director will sell national and global sponsorships across the IRONMAN portfolio.
  • Responsible for achieving and exceeding individual, event-based revenue targets.
  • Maintain clear lines of communication and collaboration with the other national and regional sellers.
  • Executing on an assertive but also “white-glove”, partner-focused strategy that brings in and maximizes title and partner sponsorship revenue.
  • Understanding the nuances and complexity of sponsorship sales and working successfully within such an environment.
  • Exhibiting a solution-based approach that maximizes the value proposition.
  • Have the ingenuity and commitment to “getting the deal done.”
  • Demonstrating the sophistication to speak knowledgeably on the analytics that can enhance and properly express ROI to partners.
  • Developing credibility with all potential corporate partners as a strong leader and an ambassador for IRONMAN.
  • Liaise with the service teams regularly to ensure sponsor satisfaction in and around the building on deliverables according to contract and growing clients into larger programs.
  • Prepare contractual agreements for sponsors in accordance with company policy/process.
  • Maintain use of Dynamics CRM system to be used for sales tracking and reporting on personal and direct report sales results Liaise with the service teams regularly to ensure sponsor satisfaction on deliverables according to contractual obligations and growing clients into larger programs.
  • Assist services teams in assessing renewals, developing proposed plans for renewals or expansions of sponsorships, or developing alternate plans for category (if sponsorship not renewed).
  • Prepare contractual agreements for sponsors in accordance with company policy/process.
  • Utilize Microsoft Dynamics CRM or other CRM systems for sales tracking and reporting on personal and direct report sales results.
  • Work with Business Intelligence and Finance team on weekly sales under contract and pipeline reporting.
  • Support the EVP, Global Partnerships North America on strategy and promoting the business mission.

QUALIFICATIONS

Education and work experience:

  • Bachelor’s degree from an accredited college or university.
  • 10+ years of sponsorship sales experience.
  • Endurance industry experience and a passion for an active lifestyle is a plus.

Skills and Knowledge:

  • Outgoing personality that reflects in phone conversations and in person.
  • Willingness to work as part of a professional team.
  • Excellent communication and listening skills.
  • Demonstrates professional ethics and demeanor at all times.
  • Ability to travel to company events and business meetings.

CONTACT INFORMATION

Qualified candidates should apply online via our website at www.prodigysports.net. No phone calls please.

For any additional questions, please email info@prodigysports.net

 

Director, Partnership Sales – New York Yankees

The Director, Partnership Sales will be responsible for responsible for managing a sales staff and increasing revenue for the New York Yankees and the New Era Pinstripe Bowl, and for select other Yankee Stadium events. He/she will interact with various other departments within the organization, especially at senior levels, to make certain that the partners’ deal elements are fulfilled and business objectives are met through their association with the New York Yankees.

RESPONSIBILITIES

  • Direct the 3-5-person sales staff and serve as its central point of contact for all tasks, reporting to and working closely with the department head.
  • Responsible for selling sponsorships, for both new business and renewal deals.
  • Create select sponsor-related documents and manage new business lead-generating projects.
  • Assist with select departmental projects and game-day activities, including for client entertainment and staff management, working closely with the Director of Partnership Activation.
  • Collaborate with department head on developing a strategic sponsorship long-term sales plan for the New Era Pinstripe Bowl.
  • Develop and maintain strong relationships with key decision makers at both the client side and their respective advertising agencies.
  • Understand the objectives of prospective clients and their agencies and determine how a partnership can help them achieve their goals.
  • Identify creative new streams of sponsorship revenue and strategically cultivate relationships to secure deals.
  • Understanding of the nuances and complexity of sponsorship sales and how to work successfully within a high-performance environment.
  • Create and deliver presentations that summarize key value points for prospective partners.

QUALIFICATIONS

  • Bachelor’s Degree in Business, Sports Management or related field.
  • Minimum of 10 years of direct sponsorship sales experience, preferably in the sports industry for a team or league.
  • Very strong organizational skills.
  • Proven ability to:
    • Identify and research advertising categories and generate qualified sales leads, draft proposals and present and close sponsorship deals.
    • Interact with all departments and levels within an organization.
    • Multi-task and resolve client issues in a timely fashion.
    • Communicate effectively both in written and verbal form.
  • Known throughout the industry for poise and professionalism when interacting with internal and external contacts.
  • Pre-existing relationships with senior-level executives across North America and/or Globally.
  • A proven track record of creating and selling fully-integrated marketing programs.
  • High energy and a personality that thrives in a fast-paced, ever-changing environment.
  • Experience in high-level relationship building and negotiating.
  • Ability to work well with other team members.
  • Strong work ethic and a competitive drive to win.

This description is intended to describe the type of work being performed by a person assigned to this position. It is not an exhaustive list of all duties and responsibilities required by the employee. The New York Yankees is an Equal Opportunity Employer. The company is committed to the principles of equal employment opportunity for all employees and applicants for employment.

CONTACT INFORMATION

Qualified candidates should apply online via our website at www.prodigysports.net. No phone calls please.

For any additional questions, please email info@prodigysports.net