As Prodigy Sports celebrates our 10th Anniversary, each month leading up to our celebration, we will be highlighting our “Top 10’s” of Prodigy Sports’ first 10 years.
In June, we are recognizing our Top 10 Clients in Digital Sports Media. These clients of ours have excelled in their social media platforms, digital networks, and virtual interaction with their fans. Some of the below are large sports franchises, however, others are mobile apps that excel in their content creation for teams and fan engagement. Through these top 10, we are proud to call them clients and enjoy seeing what their next moves are, only a tweet away.
Los Angeles Kings
When it comes to social media, the LA Kings have risen through the ranks over the past years as they deviate from the traditional professional strategy. In doing so, the Kings have been known to kind-heartedly poke fun around the league as well as at sports media reports about their team. In recent sightings, the Kings have tweeted and created GIFS to and from celebrities around the industry, such as cast members from popular TV shows including The Office, Seinfeld and Breaking Bad. The Kings Twitter account has only grown more popular, and with their Stanley Cup Championship wins over the last few years, the LA Kings are able to make sports fun and enjoyable on and off the ice.
With millions of fans worldwide, the Dallas Cowboys are one of the most iconic brands in sports, with one of the strongest social media followings. Aside from their big-name athletes and top-notch stadium, their social pages are the ones to follow, with many current Cowboys players heavily involved in online communication with fans. Whether their posts show off their 91-acre premier sports and entertainment district, The Star in Frisco, or AT&T Stadium with its video walls and 11,520 square foot scoreboard hanging 90 feet above the field, all is a sight to see.
It’s no secret that the Sacramento Kings have dominated in technology, not only through their social networks but within their arena, the Golden 1 Center. After several awards presented, some including “Most Tech Savvy Sports Team of 2016” by Sports Techie and “#1 Most Innovative Company in Sports” by Fast Company, the Kings use technology both on and off the court to revamp and redefine their fan experience. Keeping up with a competitive market, the Kings are now using push notifications sent from their app with videos, highlights, stats, scores and much more to engage fans. The goal in their new strategy is to push breaking news and updates ahead of the many other sports and news related apps people may use. When it comes to their social side, the Kings move past the traditional tweet and push to the next best thing.
Mixed martial arts were given little exposure in their early stages in the United States, but over the last decade, the UFC has emerged as one of the most captivating sports in the US today. Given its rise in popularity, UFC can thank their engaging social media platforms for helping to attract crowds to iconic venues like Madison Square Garden and selling millions of pay-per-view subscriptions for each fight. Dana White, UFC President, is often known to be outspoken and an avid Twitter user, who some may see as the unofficial voice of the UFC as well in their accounts. In 2011, the UFC created a Twitter bonus program, offering cash rewards to fighters who added followers and tweeted to engaged fans. Now with over 20 million followed across all social media accounts, the UFC is more successful than ever.
New York Yankees
Although the New York Yankees are a client of ours, we are not biased ranking them amongst our top 10, despite our two most recent placements leading their social media team! As another iconic world brand, the New York Yankees are not new to the digital sports media era. In recent years with notable trades and player progressions, the Yankees have continued to further their social media presence. With the addition of younger faces to their roster, the Yankees have done an incredible job making those players accessible to their fan base and social media following. In several articles, Yankees owner Hal Steinbrenner mentions that “by monitoring social media, it convinced him New York fans were ready to embrace younger players mixed with veterans”. Aside from their renovated roster, the Yankees host Social Media Night and have boosted their following during the season’s opening week as they now have the largest audience size across Facebook, Twitter, and Instagram throughout the MLB, as stated by Unmetric, social marketing firm.
SeatGeek is one the top digital ticketing spaces that focuses on expanding its reach through the social media platform, Twitter. One thing that SeatGeek likes to use Twitter for is to interact with consumers to download their mobile app. This allows a user to click on a tweet about an event and directed right to the app making it more convenient for the consumer. One thing SeatGeek continues to do is engage with their Twitter followers. With over 47,000 followers, they are constantly retweeting and replying to people on their page. They also have the ability to see exactly what the consumer tweets about and who they are following in order to place a specific advertisement in front of the exact market it wants. In their recent 2016 launch with SeatGeek Open, venues can sell tickets directly from their own websites, apps and social media accounts, and wherever else they might want to sell online.
For a game that some may think struggles to engage the younger demographic, the PGA TOUR has gone to great lengths to maintain its fan base of all ages, especially through their development of Skratch, a digital video network that reaches those younger fans through digital content that covers the world of golf beyond the PGA TOUR and their competitions. Between the quick clips of highlights of golfers to daily humor through pictures, Skratch appeals to the millennial dynamic. As younger players rise to prominence and become the new stars of golf, such as Rickie Fowler, Ryan Palmer, Patrick Reed and many more, Skratch highlights them as well with a fun twist on traditional golf highlights.
Although somewhat new being founded in 2012, Glory World Series is an international kickboxing company, in which Glory Kickboxing has grown internationally as the world’s #1 kickboxing league. With over 40 events worldwide, ranging from France, England, Germany, Denmark, Netherlands, the United States and many more, Glory Kickboxing has grown its social following through their excellent promotional videos leading up to each match. With Twitter as their biggest social platform, Glory does a great job with interacting with their fans, including many retweets, posting surveys and always including the fight number throughout their tweets. Because this sport is so popular internationally as well, Glory’s following is successful and hopefully can grow their league even more than it has in the years to come.
As a rapidly growing company, Experience utilizes their fan engagement platform at over 300+ sports and music live events around the world, allowing fans to personalize their live event experience right from their mobile device. With several strategic partnerships across the ticketing and sports space, Experience as a whole is a digital leader, not only through their social media but through their app itself. With proven case studies on their website from their clients like the Atlanta Braves, Boston Celtics and Atlanta Falcons, using their mobile app has driven younger fan bases to these teams, helped in renewals and increased season ticket members.
Monumental Sports & Entertainment
As Monumental Sports & Entertainment owns teams in the NHL, NBA and WNBA, their global coverage has grown the last year as their joined forces in 2016 with MP & Silva, as their exclusive worldwide marketing rights agent to secure sponsorship, naming rights and development. In their recent growth to expand their global brand, their three professional sports teams have expanded their presence as well. The NBA’s Washington Wizards host #WizSocial night, which allows fans to be a part of their social media team for the game. In mid 2017, MSE was recognized as “Best in Show” for the 2017 IES Sales Excellence Awards. Through their sales program, some highlights included the use of a mobile app as a sales training tool and recognizing their global partnership initiatives across their brands.
Stay tuned next month for more of our
Prodigy Sports Anniversary Countdown!
If you have any questions regarding our 10th Anniversary, please contact Megan Meisse at firstname.lastname@example.org.