As Prodigy Sports celebrates our 10th Anniversary, each month leading up to our celebration, we will be highlighting our “Top 10’s” of Prodigy Sports’ first 10 years.
This month, we are recognizing our Top 10 Innovative Clients. These clients have been in the forefront of the technology space, either with their companies, their stadium/arena, or their recent partnerships.
Please note: the below clients are listed in alphabetical order.
Dallas Cowboys – The Star In Frisco
The Star in Frisco is a 91-acre premier sports and entertainment district for the Dallas Cowboys. Built in 2015, The Star is headquarters for the Cowboys, but also offers corporate offices and their practice facility, the Ford Center, a state of the art indoor football stadium that hosts a variety of events, restaurants, shops, hotel, medical center and more. With 12,000 seats in the Ford Center, 30 meeting spaces and a 60,000-square foot gym, The Star in Frisco is estimated at $261 million for the headquarters. With AT&T, the Cowboys installed interactive video walls, multi-touch displays and the ability to stream up to 16 different video applications feeds at the same time.
Experience – Company Website
As a rapidly growing company, Experience utilizes their fan engagement platform at over 300+ sports and music live event partners around the world and allows fans to personalize their live event experience right from their mobile device. This young, growing company has recently signed partnerships in live entertainment, like the NFL, Ticketmaster and Live Nation, MLBAM and tickets.com, FELD Entertainment, Spectra, and Veritix.
Fanatics – Partnerships
As the world’s largest collection of official fan gear from leagues, teams and players, Fanatics is the newest market leader for authentic, officially licensed sports merchandise. Fanatics operates more than 300 online and offline stores, for all major professional sports leagues, media brands and over 200 collegiate and professional team properties. Their latest partnerships include the NHL, MLB, NASCAR, NBA Store, just to name a few.
Fan Manager – Company Website
With Fan Manager, sports and entertainment properties can understand who their fans really are. With offices in New York and Boston, Fan Manager, collects data from teams, leagues, social websites, mobile apps, e-commerce platforms and much more to identify key areas of fans to increase revenue. Fan Manager identifies fans who show specific brand preference, merchandise buyers, ticket and season ticket buyers, all to help teams and properties capitalize on these fans.
Miami Heat – eSports Misfits investment
In early 2017, the Miami Heat acquired stake in multigame eSports organization Misfits. The Heat now assists in managerial duties around the brand, including a new rebrand to match the Heat colors, marketing, brand promotion and sponsorship. The Miami Heat taking on the dynamic world of eSports and hopefully expand the Misfits organization into a global eSports brand and company.
PGA TOUR – Skratch TV
Skratch is owned by the PGA and engages a younger demographic through digital content that covers the world of golf beyond the PGA TOUR and their competitions. Skratch features daily golf video comprised of original and curated programming, PGA TOUR highlights, and special production from events. “As younger fans find new ways to follow their favorite sports, it’s important to deliver great golf content to platforms that they use and in a voice that resonates with them,” said Tim Finchem, former PGA TOUR Commissioner. “We believe Skratch TV will provide a tremendous new platform to effectively speak to this audience.”
Sacramento Kings – Golden 1 Center
The Sacramento Kings were selected by Sports Techie as the most tech savvy team of 2016. This year alone, the Kings created a new standard with one of the most advanced venue, Golden 1 Center. The Kings debuted the NBA’s largest videoboard and the first to feature 4K Ultra HD resolution, development a dual-mode team and venue app and created a dual virtual reality broadcasts on emerging trends.
SeatGeek – Company Website
SeatGeek has recently been recognized by Glassdoor as Top 5 Best Places to Work in 2017. Not only is SeatGeek a leader in the digital ticketing space, but just recently launched a new way of giving ticket buyers a better sense of their seat with the 360-degree view of the empty venue, called Pano. With SeatGeek’s Open platform, launched in 2016, the company now entered the primary ticket sales space. With SeatGeek Open, venues can sell tickets directly from their own websites, apps and social media accounts, and wherever else they might want to sell online.
Sportsdigita – Digideck
Sportsdigita is an interactive sports agency that specializes in digital sponsorship, ticketing, and fan engagement for teams and companies. Founded in 2011, Sportsdigita quickly grew a name for themselves, with their marquee product, the Digideck Platform. The Digideck is a cloud-based presentation platform that blends analytics, CRM integration and custom design to all branding and content needs. With their recent announcement with their new partnership with Learfield, Sportsdigita will now bring their Digideck platform to 120+ intercollegiate athletic department partners.
TD Garden – Arena Renovation
New England’s largest sports and entertainment arena, TD Garden is home to the NHL’s Boston Bruins and the NBA’s Boston Celtics and hosts over 3.5 million people a year. From sporting events, iconic concerts, family shows, ice shows and much more, TD has hosted over 200 events a year. In 2014, owner and operator Delaware North invested over $70 million for an arena-wide renovation to upgrade the fan experience including redesigned concourses, new concession offerings and upgraded technology. The award-winning state-of-the-art TD Garden is a year-round, 19,600-seat arena, fully equipped with three private restaurants, 90 executive suites, 1,100 club seats, a multi-million-dollar high definition video scoreboard and complete 360-degree LED technology.
Stay tuned next month for our Prodigy Sports Anniversary Countdown for our
Top 10 LinkedIn Tips from our recruiters!
If you have any questions regarding our 10th Anniversary, please contact Megan Meisse at email@example.com.